Privacy Policy
RiderCise® Limited
Last Updated: 23 February 2026
RiderCise® Limited is a company registered in England and Wales.
Company number: 11855481
Registered office: 160 Kemp House, City Road, London, EC1V 2NX
1. Introduction
RiderCise® (“we”, “us”, “our”) is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, store, and protect your personal data when you use:
Any associated services, programs, or digital platforms (“Services”)
It also explains your rights under UK data protection law, including the UK GDPR and Data Protection Act 2018.
By using our Services, you agree to the terms of this Privacy Policy.
2. The Data We Collect
We may collect and process the following types of personal data:
Information you provide directly
Name
Email address
Billing address
Account login details
Responses to forms, surveys, or questionnaires
Communications (email, messages, support queries)
Photos or videos you voluntarily submit (e.g. for feedback or coaching)
Usage data
Website activity and interactions
Pages visited and time spent
Program engagement and progress
Technical data
IP address
Browser type and device
Cookies and tracking data
3. Payments
All payments are processed securely via third-party providers, including:
Stripe
PayPal
RiderCise® does not store or process your payment card details.
We may receive limited information from these providers, such as:
Confirmation of payment
Billing address
Transaction reference
These providers process your payment data in accordance with their own privacy policies.
4. How We Use Your Data
We use your data to:
Provide access to your purchases, programs, and services
Deliver coaching, training, or support
Communicate with you (service updates, support, account information)
Send marketing emails (only where consent is given)
Improve our website, services, and user experience
Analyse usage for business and marketing optimisation
5. Legal Basis for Processing
We process your data under the following lawful bases:
Contract – to deliver purchased products/services
Consent – for marketing communications and optional data (e.g. photos)
Legitimate Interests – to improve services and user experience
Legal Obligation – for accounting and compliance
6. Marketing Communications
If you opt in, we may send:
Emails (newsletter, content, offers)
Program updates and relevant promotions
You can unsubscribe at any time via the link in any email or by contacting us directly.
7. Sharing Your Data
We do not sell your data.
We may share your data with trusted third parties only where necessary, including:
Payment providers (Stripe, PayPal)
Website and platform providers
Email marketing systems
Analytics tools
All third parties are required to respect your data and comply with UK GDPR.
8. International Data Transfers
Some service providers may store or process data outside the UK.
Where this occurs, we ensure appropriate safeguards are in place, such as:
Standard contractual clauses
Data protection agreements
9. Data Retention
We retain your data only as long as necessary:
Account data: while your account is active
Purchase data: for legal and accounting purposes
Marketing data: until you unsubscribe
10. Your Rights
Under UK GDPR, you have the right to:
Access your personal data
Correct inaccurate data
Request deletion
Restrict processing
Object to processing
Data portability
Withdraw consent at any time
To exercise your rights, contact: clare@ridercise.co.uk
11. Cookies
We use cookies to:
Improve website performance
Track usage and behaviour
Enable login functionality
You can control cookies through your browser settings.
Where required, we request consent via a cookie banner.
12. Data Security
We take appropriate security measures to protect your data, including:
Secure hosting environments
Encrypted connections (SSL)
Restricted access to personal data
13. Third-Party Websites
Our website may contain links to third-party sites.
We are not responsible for their privacy policies or practices.
14. Changes to This Policy
We may update this policy from time to time.
The latest version will always be available on our website.
15. Contact
If you have any questions about this Privacy Policy or your data:
16. Personalisation & Marketing Optimisation
We may use your data to personalise your experience with RiderCise® and improve the relevance of the content and offers you receive.
This may include:
Recommending programs based on your activity, interests, or purchases
Tailoring emails and communications based on how you interact with our content
Delivering relevant advertisements via platforms such as Facebook, Instagram, or other third-party services
We use this information to ensure that what you see is relevant to your goals as a rider.
Where required, this activity is based on your consent (for example, for email marketing or cookies used for advertising). You can withdraw your consent at any time.